Facebook Group vs Facebook Fan Page: What’s Better?

Facebook allows for 2 networking tools:

1. Creating/ joining a Facebook group;
2. Creating/ joining a Facebook fan page.

While the major differences become evident only after you try them out, first and foremost the 2 major differences include:

1. fan pages which, unlike groups, are visible to unregistered people and are thus indexed (important for reputation management, for example);
2. groups which, unlike pages, allow you to send out “bulk invites” (you can easily invite all your friends to join the group while, with pages, you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to his/her friends .

Now let’s go into some details:

To conclude:

• Pages are generally better for  long-term relationships with your fans, readers or customers;
• Groups are generally better for hosting a (quick) active discussion and attracting quick attention.